Read the business
Fundamental Analysis
The three financial statements, every Scorecard dimension, cash flow, dividends, earnings, analyst targets, and the insider/institutional ownership signals that give this site its name — the full toolkit for reading a business.
Financial Statements
Valuation
2
Value
Is the stock cheap or expensive relative to what it actually earns?
3
Other Valuation Multiples
P/E isn't the only way to size up price against fundamentals — P/S, P/B, and EV/EBITDA fill in cases where P/E breaks down.
Business Health
4
Growth
Is the business actually getting bigger, and how fast?
5
Quality
How efficiently does this business turn revenue and capital into actual profit?
6
Free Cash Flow
The cash left over after running and maintaining the business — widely considered harder to distort than reported net income.
7
Stability
How much financial and price risk is baked into holding this?
Income & Expectations
8
Dividends
Cash a company pays out directly to shareholders, and how to tell a healthy payout from an unsustainable one.
9
Earnings & EPS Beat Rate
How often has this company actually beaten what analysts expected it to earn?
10
Analyst Ratings & Price Targets
What Wall Street's sell-side analysts collectively think this stock is worth, and how much weight that actually deserves.
Ownership Signals
11
Insider Trading (Form 4)
What a company's own executives and directors are doing with their own shares — and which of those transactions actually signal anything.
12
13F Filings & Institutional Ownership
What the largest professional investors — hedge funds, and famous names like Berkshire Hathaway — actually hold, straight from their own required disclosures.