AAPL · Apple Inc.
Technology NMS United States apple.com ↗
BULLISH BUY
Val Gro Qua Mom Sta Cap P/S11.00 P/E Fwd P/E35.02 PEG2.71 52W –  RSI Target$319.72 (-5.5%) Beta1.10 Div0.31%
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RSI (14)
Pattern Overlays
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Consumer Electronics Cupertino, United States 166,000 employees
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
52-Week Range
52W Low 52W High
Position in Range
RSI (14)
0 · Oversold RSI 66 Overbought · 100
Signal Neutral
EMA Price Levels
Volume Analysis
Momentum Dashboard
Trend Strength
Detected Patterns
4Bullish
0Bearish
0Neutral
▲ Bull Flag — Breakout after +10% pole — bullish continuation
▲ Bull Flag — Breakout after +11% pole — bullish continuation
▲ Bull Flag — Breakout after +14% pole — bullish continuation
▲ Bull Flag — Breakout after +19% pole — bullish continuation

View overlays on the price chart via Chart tab → Pattern Overlays.

Next Earnings Jul 30, 2026
Beat Rate 100%
Consensus BUY
Analyst Upside -5.5%
EPS — History & Forecast
Estimate Beat Miss Forecast
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Revenue — History & Forecast
Revenue Forecast
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EPS Beat Rate
100% 8/8 quarters
Wall Street Consensus
BUY
29
14
4
BuyHoldSell
Price Target Range
$319.72 -5.5% upside
Low $215 High $400
Consensus Current price
Wall Street Analyst Ratings
FirmRatingChangeActionDate
Morgan Stanley Overweight ↔ Maintain 2026-07-23
HSBC Buy Hold Buy ▲ Upgrade 2026-07-17
Keybanc Underweight Sector Weight Underweight ▼ Downgrade 2026-07-14
Citigroup Buy ↔ Maintain 2026-07-13
Evercore ISI Group Outperform ↔ Reiterate 2026-06-25
KGI Securities Hold Outperform Hold ▼ Downgrade 2026-06-22
B of A Securities Buy ↔ Reiterate 2026-06-18
TD Cowen Buy ↔ Maintain 2026-06-09
Maxim Group Buy ↔ Maintain 2026-06-09
Rosenblatt Neutral ↔ Maintain 2026-06-09
Needham Hold ↔ Reiterate 2026-06-09
Wedbush Outperform ↔ Reiterate 2026-06-05
Tigress Financial Strong Buy ↔ Maintain 2026-05-14
UBS Neutral ↔ Maintain 2026-05-01
Barclays Underweight ↔ Maintain 2026-05-01
Wells Fargo Overweight ↔ Maintain 2026-05-01
DA Davidson Neutral ↔ Maintain 2026-05-01
BNP Paribas Outperform Neutral Outperform ▲ Upgrade 2026-04-17
Jefferies Hold ↔ Maintain 2026-01-30
JP Morgan Overweight ↔ Maintain 2026-01-30
CLSA Outperform ↔ Maintain 2025-12-05
Loop Capital Buy ↔ Maintain 2025-12-02
Goldman Sachs Buy ↔ Maintain 2025-10-31
Argus Research Buy ↔ Maintain 2025-10-31
Morgan Stanley 2026-07-23
Overweight ↔ Maintain
HSBC 2026-07-17
Buy (from Hold) ▲ Upgrade
Keybanc 2026-07-14
Underweight (from Sector Weight) ▼ Downgrade
Citigroup 2026-07-13
Buy ↔ Maintain
Evercore ISI Group 2026-06-25
Outperform ↔ Reiterate
KGI Securities 2026-06-22
Hold (from Outperform) ▼ Downgrade
B of A Securities 2026-06-18
Buy ↔ Reiterate
TD Cowen 2026-06-09
Buy ↔ Maintain
Maxim Group 2026-06-09
Buy ↔ Maintain
Rosenblatt 2026-06-09
Neutral ↔ Maintain
Needham 2026-06-09
Hold ↔ Reiterate
Wedbush 2026-06-05
Outperform ↔ Reiterate
Tigress Financial 2026-05-14
Strong Buy ↔ Maintain
UBS 2026-05-01
Neutral ↔ Maintain
Barclays 2026-05-01
Underweight ↔ Maintain
Wells Fargo 2026-05-01
Overweight ↔ Maintain
DA Davidson 2026-05-01
Neutral ↔ Maintain
BNP Paribas 2026-04-17
Outperform (from Neutral) ▲ Upgrade
Jefferies 2026-01-30
Hold ↔ Maintain
JP Morgan 2026-01-30
Overweight ↔ Maintain
CLSA 2025-12-05
Outperform ↔ Maintain
Loop Capital 2025-12-02
Buy ↔ Maintain
Goldman Sachs 2025-10-31
Buy ↔ Maintain
Argus Research 2025-10-31
Buy ↔ Maintain
Profitability
Gross Margin 47.86%TTM
Op. Margin 32.27%TTM
ROE 141.47%TTM
Rev. Growth 16.60%YoY
Free Cash Flow 101.09BTTM
FCF Yield TTM
Balance Sheet
Debt / Equity 79.55MRQ
Current Ratio 1.07MRQ
Cash 68.51BMRQ
Total Debt 84.71BMRQ
Net Debt MRQ
Income
Div. Yield 0.31%TTM
Annual Rate 1.08Fwd
Payout Ratio 12.59%TTM
Dividend History
Payout Ratio (TTM): 12.59%
DateAmount / ShareYield at Payment
2026-05-11 $0.2700 0.09%
2026-02-09 $0.2600 0.10%
2025-11-10 $0.2600 0.10%
2025-08-11 $0.2600 0.12%
2025-05-12 $0.2600 0.12%
2025-02-10 $0.2500 0.11%
2024-11-08 $0.2500 0.11%
2024-08-12 $0.2500 0.12%
2024-05-10 $0.2500 0.14%
2024-02-09 $0.2400 0.13%
2023-11-10 $0.2400 0.13%
2023-08-11 $0.2400 0.14%
2023-05-12 $0.2400 0.14%
2023-02-10 $0.2300 0.15%
2022-11-04 $0.2300 0.17%
2022-08-05 $0.2300 0.14%
2022-05-06 $0.2300 0.15%
2022-02-04 $0.2200 0.13%
2021-11-05 $0.2200 0.15%
2021-08-06 $0.2200 0.15%
2021-05-07 $0.2200 0.17%
2021-02-05 $0.2050 0.15%
2020-11-06 $0.2050 0.18%
2020-08-07 $0.2050 0.19%
2020-05-08 $0.2050 0.27%
2020-02-07 $0.1925 0.25%
2019-11-07 $0.1925 0.31%
2019-08-09 $0.1925 0.40%
2019-05-10 $0.1925 0.41%
2019-02-08 $0.1825 0.45%
2018-11-08 $0.1825 0.37%
2018-08-10 $0.1825 0.37%
2018-05-11 $0.1825 0.41%
2018-02-09 $0.1575 0.43%
2017-11-10 $0.1575 0.39%
2017-08-10 $0.1575 0.43%
2017-05-11 $0.1575 0.44%
2017-02-09 $0.1425 0.47%
2016-11-03 $0.1425 0.56%
2016-08-04 $0.1425 0.59%
How AAPL Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
QuarterRevenueRev YoYGross Profit Op. IncomeNet IncomeNet YoY Gross %Op %Net %
Full Key Statistics
Valuation
Market Cap4.97T
Enterprise Value4.98T
Trailing P/E41.14
Forward P/E35.02
PEG Ratio (5yr)2.71
Price/Sales (ttm)11.00
Price/Book (mrq)46.58
EV/Revenue11.04
EV/EBITDA31.15
Share Statistics
Avg Vol (3m)55.90M
Shares Outstanding14.69B
Float14.66B
% Held by Insiders1.63%
% Held by Institutions65.72%
Short Ratio2.28
Short % of Float1.00%
Profitability
Gross Margin47.86%
Operating Margin (ttm)32.27%
Profit Margin27.15%
Return on Assets (ttm)26.23%
Return on Equity (ttm)141.47%
Income Statement
Revenue (ttm)451.44B
Revenue Growth (yoy)16.60%
Gross Profit (ttm)216.07B
EBITDA159.98B
Net Income (ttm)122.58B
Diluted EPS (ttm)8.22
EPS Growth (yoy)21.80%
Balance Sheet
Total Cash (mrq)68.51B
Total Debt (mrq)84.71B
Debt / Equity (mrq)79.55
Current Ratio (mrq)1.07
Book Value / Share7.26
Operating CF (ttm)140.22B
Free Cash Flow (ttm)101.09B
Trading & Dividends
Beta (5Y)1.10
50-Day MA307.83
200-Day MA276.79
Fwd Dividend Yield32.00%
Payout Ratio12.59%
Ownership Breakdown
Institutional 65.72% Insider 1.63% Public 32.6%
Short Interest 1.00% of float
Low
Institutional 13F Holdings

Famous investors who disclosed a position in AAPL in their latest SEC 13F filing.

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Insider Transactions
DateInsiderRoleTransactionSharesValue
2026-06-16 BORDERS BEN Officer Sale at price 295.14 per share. 116 $34,236
2026-06-15 NEWSTEAD JENNIFER General Counsel 30,104
2026-06-15 BORDERS BEN Officer 240
2026-05-27 LEVINSON ARTHUR D Director Sale at price 311.02 per share. 50,000 $15,551,000
2026-05-27 LEVINSON ARTHUR D Director Stock Gift at price 0.00 per share. 65,000
2026-05-08 BORDERS BEN Officer Sale at price 290.00 per share. 1,274 $369,460
2026-05-06 LEVINSON ARTHUR D Director Sale at price 284.57 - 285.04 per share. 250,000 $71,189,722
2026-05-06 LEVINSON ARTHUR D Director Stock Gift at price 0.00 per share. 5,000
2026-04-23 PAREKH KEVAN Chief Financial Officer Sale at price 275.00 per share. 1,534 $421,850
2026-04-15 PAREKH KEVAN Chief Financial Officer 10,928
2026-04-15 BORDERS BEN Officer 1,717
2026-04-02 O'BRIEN DEIRDRE Officer Sale at price 255.12 - 255.82 per share. 30,002 $7,660,875
2026-04-02 COOK TIMOTHY D Chief Executive Officer Sale at price 251.25 - 256.00 per share. 64,949 $16,512,198
2026-04-01 COOK TIMOTHY D Chief Executive Officer 131,576
2026-04-01 O'BRIEN DEIRDRE Officer 64,317
2026-04-01 KHAN SABIH Chief Operating Officer 64,317
2026-03-13 NEWSTEAD JENNIFER General Counsel 60,208
2026-02-26 LEVINSON ARTHUR D Director Stock Gift at price 0.00 per share. 1,113
2026-01-30 LOZANO MONICA C. Director 1,255
2026-01-30 JUNG ANDREA Director 1,255
2026-01-30 WAGNER SUSAN L Director 1,255
2026-01-30 SUGAR RONALD D Director 1,255
2026-01-30 LEVINSON ARTHUR D Director 1,113
2026-01-30 AUSTIN WANDA M Director 1,255
2026-01-30 GORSKY ALEX Director 1,255
BORDERS BEN Officer
Sale at price 295.14 per share.
2026-06-16 116 sh $34,236
NEWSTEAD JENNIFER General Counsel
2026-06-15 30,104 sh
BORDERS BEN Officer
2026-06-15 240 sh
LEVINSON ARTHUR D Director
Sale at price 311.02 per share.
2026-05-27 50,000 sh $15,551,000
LEVINSON ARTHUR D Director
Stock Gift at price 0.00 per share.
2026-05-27 65,000 sh
BORDERS BEN Officer
Sale at price 290.00 per share.
2026-05-08 1,274 sh $369,460
LEVINSON ARTHUR D Director
Sale at price 284.57 - 285.04 per share.
2026-05-06 250,000 sh $71,189,722
LEVINSON ARTHUR D Director
Stock Gift at price 0.00 per share.
2026-05-06 5,000 sh
PAREKH KEVAN Chief Financial Officer
Sale at price 275.00 per share.
2026-04-23 1,534 sh $421,850
PAREKH KEVAN Chief Financial Officer
2026-04-15 10,928 sh
BORDERS BEN Officer
2026-04-15 1,717 sh
O'BRIEN DEIRDRE Officer
Sale at price 255.12 - 255.82 per share.
2026-04-02 30,002 sh $7,660,875
COOK TIMOTHY D Chief Executive Officer
Sale at price 251.25 - 256.00 per share.
2026-04-02 64,949 sh $16,512,198
COOK TIMOTHY D Chief Executive Officer
2026-04-01 131,576 sh
O'BRIEN DEIRDRE Officer
2026-04-01 64,317 sh
KHAN SABIH Chief Operating Officer
2026-04-01 64,317 sh
NEWSTEAD JENNIFER General Counsel
2026-03-13 60,208 sh
LEVINSON ARTHUR D Director
Stock Gift at price 0.00 per share.
2026-02-26 1,113 sh
LOZANO MONICA C. Director
2026-01-30 1,255 sh
JUNG ANDREA Director
2026-01-30 1,255 sh
WAGNER SUSAN L Director
2026-01-30 1,255 sh
SUGAR RONALD D Director
2026-01-30 1,255 sh
LEVINSON ARTHUR D Director
2026-01-30 1,113 sh
AUSTIN WANDA M Director
2026-01-30 1,255 sh
GORSKY ALEX Director
2026-01-30 1,255 sh