Val
—
Gro
—
Qua
—
Mom
—
Sta
—
Cap—
P/S11.00
P/E—
Fwd P/E35.02
PEG2.71
52W— – —
RSI—
Target$319.72 (-5.5%)
Beta1.10
Div0.31%
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RSI (14)
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Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
52-Week Range
52W Low
—
52W High
Position in Range
—
RSI (14)
0 · Oversold
RSI 66
Overbought · 100
Signal
Neutral
EMA Price Levels
Volume Analysis
Momentum Dashboard
Trend Strength
Detected Patterns
4Bullish
0Bearish
0Neutral
▲ Bull Flag — Breakout after +10% pole — bullish continuation
▲ Bull Flag — Breakout after +11% pole — bullish continuation
▲ Bull Flag — Breakout after +14% pole — bullish continuation
▲ Bull Flag — Breakout after +19% pole — bullish continuation
View overlays on the price chart via Chart tab → Pattern Overlays.
EPS — History & Forecast
Estimate
Beat
Miss
Forecast
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Revenue — History & Forecast
Revenue
Forecast
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EPS Beat Rate
100%
8/8 quarters
Wall Street Consensus
BUY
BuyHoldSell
Price Target Range
$319.72
-5.5% upside
Low $215
—
High $400
Consensus
Current price
Wall Street Analyst Ratings
| Firm | Rating | Change | Action | Date |
|---|---|---|---|---|
| Morgan Stanley | Overweight | — | ↔ Maintain | 2026-07-23 |
| HSBC | Buy | Hold → Buy | ▲ Upgrade | 2026-07-17 |
| Keybanc | Underweight | Sector Weight → Underweight | ▼ Downgrade | 2026-07-14 |
| Citigroup | Buy | — | ↔ Maintain | 2026-07-13 |
| Evercore ISI Group | Outperform | — | ↔ Reiterate | 2026-06-25 |
| KGI Securities | Hold | Outperform → Hold | ▼ Downgrade | 2026-06-22 |
| B of A Securities | Buy | — | ↔ Reiterate | 2026-06-18 |
| TD Cowen | Buy | — | ↔ Maintain | 2026-06-09 |
| Maxim Group | Buy | — | ↔ Maintain | 2026-06-09 |
| Rosenblatt | Neutral | — | ↔ Maintain | 2026-06-09 |
| Needham | Hold | — | ↔ Reiterate | 2026-06-09 |
| Wedbush | Outperform | — | ↔ Reiterate | 2026-06-05 |
| Tigress Financial | Strong Buy | — | ↔ Maintain | 2026-05-14 |
| UBS | Neutral | — | ↔ Maintain | 2026-05-01 |
| Barclays | Underweight | — | ↔ Maintain | 2026-05-01 |
| Wells Fargo | Overweight | — | ↔ Maintain | 2026-05-01 |
| DA Davidson | Neutral | — | ↔ Maintain | 2026-05-01 |
| BNP Paribas | Outperform | Neutral → Outperform | ▲ Upgrade | 2026-04-17 |
| Jefferies | Hold | — | ↔ Maintain | 2026-01-30 |
| JP Morgan | Overweight | — | ↔ Maintain | 2026-01-30 |
| CLSA | Outperform | — | ↔ Maintain | 2025-12-05 |
| Loop Capital | Buy | — | ↔ Maintain | 2025-12-02 |
| Goldman Sachs | Buy | — | ↔ Maintain | 2025-10-31 |
| Argus Research | Buy | — | ↔ Maintain | 2025-10-31 |
Morgan Stanley
2026-07-23
Overweight
↔ Maintain
HSBC
2026-07-17
Buy
(from Hold)
▲ Upgrade
Keybanc
2026-07-14
Underweight
(from Sector Weight)
▼ Downgrade
Citigroup
2026-07-13
Buy
↔ Maintain
Evercore ISI Group
2026-06-25
Outperform
↔ Reiterate
KGI Securities
2026-06-22
Hold
(from Outperform)
▼ Downgrade
B of A Securities
2026-06-18
Buy
↔ Reiterate
TD Cowen
2026-06-09
Buy
↔ Maintain
Maxim Group
2026-06-09
Buy
↔ Maintain
Rosenblatt
2026-06-09
Neutral
↔ Maintain
Needham
2026-06-09
Hold
↔ Reiterate
Wedbush
2026-06-05
Outperform
↔ Reiterate
Tigress Financial
2026-05-14
Strong Buy
↔ Maintain
UBS
2026-05-01
Neutral
↔ Maintain
Barclays
2026-05-01
Underweight
↔ Maintain
Wells Fargo
2026-05-01
Overweight
↔ Maintain
DA Davidson
2026-05-01
Neutral
↔ Maintain
BNP Paribas
2026-04-17
Outperform
(from Neutral)
▲ Upgrade
Jefferies
2026-01-30
Hold
↔ Maintain
JP Morgan
2026-01-30
Overweight
↔ Maintain
CLSA
2025-12-05
Outperform
↔ Maintain
Loop Capital
2025-12-02
Buy
↔ Maintain
Goldman Sachs
2025-10-31
Buy
↔ Maintain
Argus Research
2025-10-31
Buy
↔ Maintain
Profitability
Gross Margin
47.86%TTM
Op. Margin
32.27%TTM
ROE
141.47%TTM
Rev. Growth
16.60%YoY
Free Cash Flow
101.09BTTM
FCF Yield
—TTM
Balance Sheet
Debt / Equity
79.55MRQ
Current Ratio
1.07MRQ
Cash
68.51BMRQ
Total Debt
84.71BMRQ
Net Debt
—MRQ
Income
Div. Yield
0.31%TTM
Annual Rate
1.08Fwd
Payout Ratio
12.59%TTM
Dividend History
Payout Ratio (TTM): 12.59%
| Date | Amount / Share | Yield at Payment |
|---|---|---|
| 2026-05-11 | $0.2700 | 0.09% |
| 2026-02-09 | $0.2600 | 0.10% |
| 2025-11-10 | $0.2600 | 0.10% |
| 2025-08-11 | $0.2600 | 0.12% |
| 2025-05-12 | $0.2600 | 0.12% |
| 2025-02-10 | $0.2500 | 0.11% |
| 2024-11-08 | $0.2500 | 0.11% |
| 2024-08-12 | $0.2500 | 0.12% |
| 2024-05-10 | $0.2500 | 0.14% |
| 2024-02-09 | $0.2400 | 0.13% |
| 2023-11-10 | $0.2400 | 0.13% |
| 2023-08-11 | $0.2400 | 0.14% |
| 2023-05-12 | $0.2400 | 0.14% |
| 2023-02-10 | $0.2300 | 0.15% |
| 2022-11-04 | $0.2300 | 0.17% |
| 2022-08-05 | $0.2300 | 0.14% |
| 2022-05-06 | $0.2300 | 0.15% |
| 2022-02-04 | $0.2200 | 0.13% |
| 2021-11-05 | $0.2200 | 0.15% |
| 2021-08-06 | $0.2200 | 0.15% |
| 2021-05-07 | $0.2200 | 0.17% |
| 2021-02-05 | $0.2050 | 0.15% |
| 2020-11-06 | $0.2050 | 0.18% |
| 2020-08-07 | $0.2050 | 0.19% |
| 2020-05-08 | $0.2050 | 0.27% |
| 2020-02-07 | $0.1925 | 0.25% |
| 2019-11-07 | $0.1925 | 0.31% |
| 2019-08-09 | $0.1925 | 0.40% |
| 2019-05-10 | $0.1925 | 0.41% |
| 2019-02-08 | $0.1825 | 0.45% |
| 2018-11-08 | $0.1825 | 0.37% |
| 2018-08-10 | $0.1825 | 0.37% |
| 2018-05-11 | $0.1825 | 0.41% |
| 2018-02-09 | $0.1575 | 0.43% |
| 2017-11-10 | $0.1575 | 0.39% |
| 2017-08-10 | $0.1575 | 0.43% |
| 2017-05-11 | $0.1575 | 0.44% |
| 2017-02-09 | $0.1425 | 0.47% |
| 2016-11-03 | $0.1425 | 0.56% |
| 2016-08-04 | $0.1425 | 0.59% |
How AAPL Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
| Quarter | Revenue | Rev YoY | Gross Profit | Op. Income | Net Income | Net YoY | Gross % | Op % | Net % |
|---|
Full Key Statistics
Valuation
| Market Cap | 4.97T |
| Enterprise Value | 4.98T |
| Trailing P/E | 41.14 |
| Forward P/E | 35.02 |
| PEG Ratio (5yr) | 2.71 |
| Price/Sales (ttm) | 11.00 |
| Price/Book (mrq) | 46.58 |
| EV/Revenue | 11.04 |
| EV/EBITDA | 31.15 |
Share Statistics
| Avg Vol (3m) | 55.90M |
| Shares Outstanding | 14.69B |
| Float | 14.66B |
| % Held by Insiders | 1.63% |
| % Held by Institutions | 65.72% |
| Short Ratio | 2.28 |
| Short % of Float | 1.00% |
Profitability
| Gross Margin | 47.86% |
| Operating Margin (ttm) | 32.27% |
| Profit Margin | 27.15% |
| Return on Assets (ttm) | 26.23% |
| Return on Equity (ttm) | 141.47% |
Income Statement
| Revenue (ttm) | 451.44B |
| Revenue Growth (yoy) | 16.60% |
| Gross Profit (ttm) | 216.07B |
| EBITDA | 159.98B |
| Net Income (ttm) | 122.58B |
| Diluted EPS (ttm) | 8.22 |
| EPS Growth (yoy) | 21.80% |
Balance Sheet
| Total Cash (mrq) | 68.51B |
| Total Debt (mrq) | 84.71B |
| Debt / Equity (mrq) | 79.55 |
| Current Ratio (mrq) | 1.07 |
| Book Value / Share | 7.26 |
| Operating CF (ttm) | 140.22B |
| Free Cash Flow (ttm) | 101.09B |
Trading & Dividends
| Beta (5Y) | 1.10 |
| 50-Day MA | 307.83 |
| 200-Day MA | 276.79 |
| Fwd Dividend Yield | 32.00% |
| Payout Ratio | 12.59% |
Ownership Breakdown
Institutional 65.72%
Insider 1.63%
Public 32.6%
Short Interest
1.00% of float
Low
Institutional 13F Holdings
Famous investors who disclosed a position in AAPL in their latest SEC 13F filing.
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Insider Transactions
| Date | Insider | Role | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-06-16 | BORDERS BEN | Officer | Sale at price 295.14 per share. | 116 | $34,236 |
| 2026-06-15 | NEWSTEAD JENNIFER | General Counsel | 30,104 | — | |
| 2026-06-15 | BORDERS BEN | Officer | 240 | — | |
| 2026-05-27 | LEVINSON ARTHUR D | Director | Sale at price 311.02 per share. | 50,000 | $15,551,000 |
| 2026-05-27 | LEVINSON ARTHUR D | Director | Stock Gift at price 0.00 per share. | 65,000 | — |
| 2026-05-08 | BORDERS BEN | Officer | Sale at price 290.00 per share. | 1,274 | $369,460 |
| 2026-05-06 | LEVINSON ARTHUR D | Director | Sale at price 284.57 - 285.04 per share. | 250,000 | $71,189,722 |
| 2026-05-06 | LEVINSON ARTHUR D | Director | Stock Gift at price 0.00 per share. | 5,000 | — |
| 2026-04-23 | PAREKH KEVAN | Chief Financial Officer | Sale at price 275.00 per share. | 1,534 | $421,850 |
| 2026-04-15 | PAREKH KEVAN | Chief Financial Officer | 10,928 | — | |
| 2026-04-15 | BORDERS BEN | Officer | 1,717 | — | |
| 2026-04-02 | O'BRIEN DEIRDRE | Officer | Sale at price 255.12 - 255.82 per share. | 30,002 | $7,660,875 |
| 2026-04-02 | COOK TIMOTHY D | Chief Executive Officer | Sale at price 251.25 - 256.00 per share. | 64,949 | $16,512,198 |
| 2026-04-01 | COOK TIMOTHY D | Chief Executive Officer | 131,576 | — | |
| 2026-04-01 | O'BRIEN DEIRDRE | Officer | 64,317 | — | |
| 2026-04-01 | KHAN SABIH | Chief Operating Officer | 64,317 | — | |
| 2026-03-13 | NEWSTEAD JENNIFER | General Counsel | 60,208 | — | |
| 2026-02-26 | LEVINSON ARTHUR D | Director | Stock Gift at price 0.00 per share. | 1,113 | — |
| 2026-01-30 | LOZANO MONICA C. | Director | 1,255 | — | |
| 2026-01-30 | JUNG ANDREA | Director | 1,255 | — | |
| 2026-01-30 | WAGNER SUSAN L | Director | 1,255 | — | |
| 2026-01-30 | SUGAR RONALD D | Director | 1,255 | — | |
| 2026-01-30 | LEVINSON ARTHUR D | Director | 1,113 | — | |
| 2026-01-30 | AUSTIN WANDA M | Director | 1,255 | — | |
| 2026-01-30 | GORSKY ALEX | Director | 1,255 | — |
BORDERS BEN
Officer
Sale at price 295.14 per share.
2026-06-16
116 sh
$34,236
NEWSTEAD JENNIFER
General Counsel
2026-06-15
30,104 sh
—
BORDERS BEN
Officer
2026-06-15
240 sh
—
LEVINSON ARTHUR D
Director
Sale at price 311.02 per share.
2026-05-27
50,000 sh
$15,551,000
LEVINSON ARTHUR D
Director
Stock Gift at price 0.00 per share.
2026-05-27
65,000 sh
—
BORDERS BEN
Officer
Sale at price 290.00 per share.
2026-05-08
1,274 sh
$369,460
LEVINSON ARTHUR D
Director
Sale at price 284.57 - 285.04 per share.
2026-05-06
250,000 sh
$71,189,722
LEVINSON ARTHUR D
Director
Stock Gift at price 0.00 per share.
2026-05-06
5,000 sh
—
PAREKH KEVAN
Chief Financial Officer
Sale at price 275.00 per share.
2026-04-23
1,534 sh
$421,850
PAREKH KEVAN
Chief Financial Officer
2026-04-15
10,928 sh
—
BORDERS BEN
Officer
2026-04-15
1,717 sh
—
O'BRIEN DEIRDRE
Officer
Sale at price 255.12 - 255.82 per share.
2026-04-02
30,002 sh
$7,660,875
COOK TIMOTHY D
Chief Executive Officer
Sale at price 251.25 - 256.00 per share.
2026-04-02
64,949 sh
$16,512,198
COOK TIMOTHY D
Chief Executive Officer
2026-04-01
131,576 sh
—
O'BRIEN DEIRDRE
Officer
2026-04-01
64,317 sh
—
KHAN SABIH
Chief Operating Officer
2026-04-01
64,317 sh
—
NEWSTEAD JENNIFER
General Counsel
2026-03-13
60,208 sh
—
LEVINSON ARTHUR D
Director
Stock Gift at price 0.00 per share.
2026-02-26
1,113 sh
—
LOZANO MONICA C.
Director
2026-01-30
1,255 sh
—
JUNG ANDREA
Director
2026-01-30
1,255 sh
—
WAGNER SUSAN L
Director
2026-01-30
1,255 sh
—
SUGAR RONALD D
Director
2026-01-30
1,255 sh
—
LEVINSON ARTHUR D
Director
2026-01-30
1,113 sh
—
AUSTIN WANDA M
Director
2026-01-30
1,255 sh
—
GORSKY ALEX
Director
2026-01-30
1,255 sh
—