Val
—
Gro
—
Qua
—
Mom
—
Sta
—
Cap—
P/S3.28
P/E—
Fwd P/E22.85
PEG1.24
52W— – —
RSI—
Target$313.07 (+38.1%)
Beta1.46
Div—
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RSI (14)
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Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
52-Week Range
52W Low
—
52W High
Position in Range
—
RSI (14)
0 · Oversold
RSI 33
Overbought · 100
Signal
Neutral
EMA Price Levels
Volume Analysis
Momentum Dashboard
Trend Strength
Detected Patterns
2Bullish
4Bearish
0Neutral
▲ Bull Flag — Breakout after +25% pole — bullish continuation
▲ Bull Flag — Breakout after +8% pole — bullish continuation
▼ Double Top — Two peaks ~$276.65 — bearish reversal confirmed
▼ Bear Flag — Breakdown after -9% pole — bearish continuation
▼ Bear Flag — Breakdown after -13% pole — bearish continuation
▼ Double Top — Two peaks ~$253.89 — bearish reversal confirmed
View overlays on the price chart via Chart tab → Pattern Overlays.
EPS — History & Forecast
Estimate
Beat
Miss
Forecast
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Revenue — History & Forecast
Revenue
Forecast
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EPS Beat Rate
100%
8/8 quarters
Wall Street Consensus
STRONG BUY
BuyHoldSell
Price Target Range
$313.07
+38.1% upside
Low $207
—
High $370
Consensus
Current price
Wall Street Analyst Ratings
| Firm | Rating | Change | Action | Date |
|---|---|---|---|---|
| UBS | Buy | — | ↔ Maintain | 2026-07-28 |
| BMO Capital | Outperform | — | ↔ Maintain | 2026-07-28 |
| Mizuho | Outperform | — | ↔ Maintain | 2026-07-28 |
| Wedbush | Outperform | — | ↔ Reiterate | 2026-07-23 |
| Wells Fargo | Overweight | — | ↔ Maintain | 2026-07-21 |
| Keybanc | Overweight | — | ↔ Maintain | 2026-07-16 |
| Citizens | Market Outperform | — | ↔ Reiterate | 2026-07-15 |
| TD Cowen | Buy | — | ↔ Maintain | 2026-07-08 |
| Truist Securities | Buy | — | ↔ Maintain | 2026-05-29 |
| Stifel | Buy | — | ↔ Maintain | 2026-05-01 |
| Telsey Advisory Group | Outperform | — | ↔ Maintain | 2026-04-30 |
| Canaccord Genuity | Buy | — | ↔ Maintain | 2026-04-30 |
| JP Morgan | Overweight | — | ↔ Maintain | 2026-04-30 |
| Bernstein | Outperform | — | ↔ Maintain | 2026-04-30 |
| Citigroup | Buy | — | ↔ Maintain | 2026-04-30 |
| Morgan Stanley | Overweight | — | ↔ Maintain | 2026-04-30 |
| Susquehanna | Positive | — | ↔ Maintain | 2026-04-30 |
| RBC Capital | Outperform | — | ↔ Maintain | 2026-04-30 |
| Piper Sandler | Overweight | — | ↔ Reiterate | 2026-04-30 |
| Guggenheim | Buy | — | ↔ Maintain | 2026-04-30 |
| Barclays | Overweight | — | ↔ Maintain | 2026-04-30 |
| Evercore ISI Group | Outperform | — | ↔ Maintain | 2026-04-30 |
| Benchmark | Buy | — | ↔ Maintain | 2026-04-30 |
| Cantor Fitzgerald | Overweight | — | ↔ Maintain | 2026-04-30 |
| Rosenblatt | Buy | — | ↔ Maintain | 2026-04-30 |
| Scotiabank | Sector Outperform | — | ↔ Maintain | 2026-04-30 |
| Needham | Buy | — | ↔ Maintain | 2026-04-30 |
| Oppenheimer | Outperform | — | ↔ Maintain | 2026-04-24 |
| B of A Securities | Buy | — | ↔ Maintain | 2026-04-20 |
| Tigress Financial | Buy | — | ↔ Maintain | 2026-03-25 |
| Argus Research | Buy | — | ↔ Reiterate | 2026-02-06 |
| DA Davidson | Neutral | Buy → Neutral | ▼ Downgrade | 2026-02-06 |
| Roth Capital | Buy | — | ↔ Maintain | 2026-01-26 |
| Jefferies | Buy | — | ↔ Maintain | 2026-01-05 |
| Rothschild & Co | Neutral | Buy → Neutral | ▼ Downgrade | 2025-11-18 |
UBS
2026-07-28
Buy
↔ Maintain
BMO Capital
2026-07-28
Outperform
↔ Maintain
Mizuho
2026-07-28
Outperform
↔ Maintain
Wedbush
2026-07-23
Outperform
↔ Reiterate
Wells Fargo
2026-07-21
Overweight
↔ Maintain
Keybanc
2026-07-16
Overweight
↔ Maintain
Citizens
2026-07-15
Market Outperform
↔ Reiterate
TD Cowen
2026-07-08
Buy
↔ Maintain
Truist Securities
2026-05-29
Buy
↔ Maintain
Stifel
2026-05-01
Buy
↔ Maintain
Telsey Advisory Group
2026-04-30
Outperform
↔ Maintain
Canaccord Genuity
2026-04-30
Buy
↔ Maintain
JP Morgan
2026-04-30
Overweight
↔ Maintain
Bernstein
2026-04-30
Outperform
↔ Maintain
Citigroup
2026-04-30
Buy
↔ Maintain
Morgan Stanley
2026-04-30
Overweight
↔ Maintain
Susquehanna
2026-04-30
Positive
↔ Maintain
RBC Capital
2026-04-30
Outperform
↔ Maintain
Piper Sandler
2026-04-30
Overweight
↔ Reiterate
Guggenheim
2026-04-30
Buy
↔ Maintain
Barclays
2026-04-30
Overweight
↔ Maintain
Evercore ISI Group
2026-04-30
Outperform
↔ Maintain
Benchmark
2026-04-30
Buy
↔ Maintain
Cantor Fitzgerald
2026-04-30
Overweight
↔ Maintain
Rosenblatt
2026-04-30
Buy
↔ Maintain
Scotiabank
2026-04-30
Sector Outperform
↔ Maintain
Needham
2026-04-30
Buy
↔ Maintain
Oppenheimer
2026-04-24
Outperform
↔ Maintain
B of A Securities
2026-04-20
Buy
↔ Maintain
Tigress Financial
2026-03-25
Buy
↔ Maintain
Argus Research
2026-02-06
Buy
↔ Reiterate
DA Davidson
2026-02-06
Neutral
(from Buy)
▼ Downgrade
Roth Capital
2026-01-26
Buy
↔ Maintain
Jefferies
2026-01-05
Buy
↔ Maintain
Rothschild & Co
2025-11-18
Neutral
(from Buy)
▼ Downgrade
Profitability
Gross Margin
50.60%TTM
Op. Margin
13.14%TTM
ROE
24.29%TTM
Rev. Growth
16.60%YoY
Free Cash Flow
9.81BTTM
FCF Yield
—TTM
Balance Sheet
Debt / Equity
53.30MRQ
Current Ratio
1.18MRQ
Cash
143.09BMRQ
Total Debt
235.54BMRQ
Net Debt
—MRQ
How AMZN Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
| Quarter | Revenue | Rev YoY | Gross Profit | Op. Income | Net Income | Net YoY | Gross % | Op % | Net % |
|---|
Full Key Statistics
Valuation
| Market Cap | 2.44T |
| Enterprise Value | 2.53T |
| Trailing P/E | 27.11 |
| Forward P/E | 22.85 |
| PEG Ratio (5yr) | 1.24 |
| Price/Sales (ttm) | 3.28 |
| Price/Book (mrq) | 5.52 |
| EV/Revenue | 3.41 |
| EV/EBITDA | 16.24 |
Share Statistics
| Avg Vol (3m) | 48.23M |
| Shares Outstanding | 10.76B |
| Float | 9.78B |
| % Held by Insiders | 8.90% |
| % Held by Institutions | 67.99% |
| Short Ratio | 1.78 |
| Short % of Float | 1.09% |
Profitability
| Gross Margin | 50.60% |
| Operating Margin (ttm) | 13.14% |
| Profit Margin | 12.22% |
| Return on Assets (ttm) | 6.84% |
| Return on Equity (ttm) | 24.29% |
Income Statement
| Revenue (ttm) | 742.78B |
| Revenue Growth (yoy) | 16.60% |
| Gross Profit (ttm) | 375.88B |
| EBITDA | 155.86B |
| Net Income (ttm) | 90.80B |
| Diluted EPS (ttm) | 8.36 |
| EPS Growth (yoy) | 74.80% |
Balance Sheet
| Total Cash (mrq) | 143.09B |
| Total Debt (mrq) | 235.54B |
| Debt / Equity (mrq) | 53.30 |
| Current Ratio (mrq) | 1.18 |
| Book Value / Share | 41.09 |
| Operating CF (ttm) | 148.53B |
| Free Cash Flow (ttm) | 9.81B |
Trading & Dividends
| Beta (5Y) | 1.46 |
| 50-Day MA | 247.72 |
| 200-Day MA | 234.66 |
| Fwd Dividend Yield | N/A |
| Payout Ratio | 0.00% |
Ownership Breakdown
Institutional 67.99%
Insider 8.90%
Public 23.1%
Short Interest
1.09% of float
Low
Institutional 13F Holdings
Famous investors who disclosed a position in AMZN in their latest SEC 13F filing.
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Insider Transactions
| Date | Insider | Role | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-07-01 | HERRINGTON DOUGLAS J | Officer | Sale at price 239.77 per share. | 1,000 | $239,770 |
| 2026-06-01 | HERRINGTON DOUGLAS J | Officer | Sale at price 266.19 per share. | 1,000 | $266,190 |
| 2026-05-22 | ZAPOLSKY DAVID A. | Officer | Sale at price 261.96 - 268.53 per share. | 15,450 | $4,117,252 |
| 2026-05-21 | GARMAN MATTHEW S | Officer | Sale at price 261.93 - 265.64 per share. | 15,467 | $4,073,956 |
| 2026-05-21 | HERRINGTON DOUGLAS J | Officer | Sale at price 261.88 - 263.85 per share. | 6,370 | $1,671,439 |
| 2026-05-21 | JASSY ANDREW R. | Chief Executive Officer | Sale at price 261.95 - 265.61 per share. | 20,000 | $5,268,342 |
| 2026-05-21 | REYNOLDS SHELLEY L | Officer | Sale at price 261.83 - 263.99 per share. | 2,363 | $620,003 |
| 2026-05-21 | OLSAVSKY BRIAN T. | Chief Financial Officer | 15,450 | — | |
| 2026-05-21 | HERRINGTON DOUGLAS J | Officer | 15,925 | — | |
| 2026-05-21 | GARMAN MATTHEW S | Officer | 18,196 | — | |
| 2026-05-21 | ZAPOLSKY DAVID A. | Officer | 15,450 | — | |
| 2026-05-21 | REYNOLDS SHELLEY L | Officer | 2,363 | — | |
| 2026-05-21 | JASSY ANDREW R. | Chief Executive Officer | 50,000 | — | |
| 2026-05-15 | GARMAN MATTHEW S | Officer | Sale at price 261.79 - 263.57 per share. | 11,475 | $3,013,973 |
| 2026-05-15 | HERRINGTON DOUGLAS J | Officer | Sale at price 261.74 - 263.57 per share. | 3,742 | $982,602 |
| 2026-05-15 | NG ANDREW YAN-TAK | Director | 1,984 | — | |
| 2026-05-15 | HERRINGTON DOUGLAS J | Officer | 9,353 | — | |
| 2026-05-15 | GARMAN MATTHEW S | Officer | 13,500 | — | |
| 2026-05-15 | NOOYI INDRA K | Director | 1,602 | — | |
| 2026-05-04 | BEZOS JEFFREY P | Officer and Director | Stock Gift at price 0.00 per share. | 1,253,797 | — |
| 2026-05-04 | HERRINGTON DOUGLAS J | Officer | Sale at price 265.65 - 275.00 per share. | 28,500 | $7,828,150 |
| 2026-05-04 | JASSY ANDREW R. | Chief Executive Officer | Sale at price 275.00 per share. | 31,352 | $8,621,800 |
| 2026-04-30 | RUBINSTEIN JONATHAN J | Director | Sale at price 273.02 per share. | 3,706 | $1,011,812 |
| 2026-04-24 | RUBINSTEIN JONATHAN J | Director | Sale at price 260.00 per share. | 3,849 | $1,000,740 |
| 2026-04-17 | JASSY ANDREW R. | Chief Executive Officer | Sale at price 255.00 per share. | 31,000 | $7,905,000 |
HERRINGTON DOUGLAS J
Officer
Sale at price 239.77 per share.
2026-07-01
1,000 sh
$239,770
HERRINGTON DOUGLAS J
Officer
Sale at price 266.19 per share.
2026-06-01
1,000 sh
$266,190
ZAPOLSKY DAVID A.
Officer
Sale at price 261.96 - 268.53 per share.
2026-05-22
15,450 sh
$4,117,252
GARMAN MATTHEW S
Officer
Sale at price 261.93 - 265.64 per share.
2026-05-21
15,467 sh
$4,073,956
HERRINGTON DOUGLAS J
Officer
Sale at price 261.88 - 263.85 per share.
2026-05-21
6,370 sh
$1,671,439
JASSY ANDREW R.
Chief Executive Officer
Sale at price 261.95 - 265.61 per share.
2026-05-21
20,000 sh
$5,268,342
REYNOLDS SHELLEY L
Officer
Sale at price 261.83 - 263.99 per share.
2026-05-21
2,363 sh
$620,003
OLSAVSKY BRIAN T.
Chief Financial Officer
2026-05-21
15,450 sh
—
HERRINGTON DOUGLAS J
Officer
2026-05-21
15,925 sh
—
GARMAN MATTHEW S
Officer
2026-05-21
18,196 sh
—
ZAPOLSKY DAVID A.
Officer
2026-05-21
15,450 sh
—
REYNOLDS SHELLEY L
Officer
2026-05-21
2,363 sh
—
JASSY ANDREW R.
Chief Executive Officer
2026-05-21
50,000 sh
—
GARMAN MATTHEW S
Officer
Sale at price 261.79 - 263.57 per share.
2026-05-15
11,475 sh
$3,013,973
HERRINGTON DOUGLAS J
Officer
Sale at price 261.74 - 263.57 per share.
2026-05-15
3,742 sh
$982,602
NG ANDREW YAN-TAK
Director
2026-05-15
1,984 sh
—
HERRINGTON DOUGLAS J
Officer
2026-05-15
9,353 sh
—
GARMAN MATTHEW S
Officer
2026-05-15
13,500 sh
—
NOOYI INDRA K
Director
2026-05-15
1,602 sh
—
BEZOS JEFFREY P
Officer and Director
Stock Gift at price 0.00 per share.
2026-05-04
1,253,797 sh
—
HERRINGTON DOUGLAS J
Officer
Sale at price 265.65 - 275.00 per share.
2026-05-04
28,500 sh
$7,828,150
JASSY ANDREW R.
Chief Executive Officer
Sale at price 275.00 per share.
2026-05-04
31,352 sh
$8,621,800
RUBINSTEIN JONATHAN J
Director
Sale at price 273.02 per share.
2026-04-30
3,706 sh
$1,011,812
RUBINSTEIN JONATHAN J
Director
Sale at price 260.00 per share.
2026-04-24
3,849 sh
$1,000,740
JASSY ANDREW R.
Chief Executive Officer
Sale at price 255.00 per share.
2026-04-17
31,000 sh
$7,905,000