Val
—
Gro
—
Qua
—
Mom
—
Sta
—
Cap—
P/S5.63
P/E—
Fwd P/E16.40
PEG0.81
52W— – —
RSI—
Target$223.95 (+11.3%)
Beta1.07
Div0.79%
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RSI (14)
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Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
52-Week Range
52W Low
—
52W High
Position in Range
—
RSI (14)
0 · Oversold
RSI 69
Overbought · 100
Signal
Neutral
EMA Price Levels
Volume Analysis
Momentum Dashboard
Trend Strength
Detected Patterns
2Bullish
2Bearish
0Neutral
▲ Inv. Head & Shoulders — Inv. H&S neckline ~$182.68 broken — major bullish reversal
▲ Bull Flag — Breakout after +8% pole — bullish continuation
▼ Double Top — Two peaks ~$189.81 — bearish reversal confirmed
▼ Bear Flag — Breakdown after -12% pole — bearish continuation
View overlays on the price chart via Chart tab → Pattern Overlays.
EPS — History & Forecast
Estimate
Beat
Miss
Forecast
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Revenue — History & Forecast
Revenue
Forecast
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EPS Beat Rate
100%
8/8 quarters
Wall Street Consensus
BUY
BuyHoldSell
Price Target Range
$223.95
+11.3% upside
Low $175
—
High $298
Consensus
Current price
Wall Street Analyst Ratings
| Firm | Rating | Change | Action | Date |
|---|---|---|---|---|
| Jefferies | Hold | — | ↔ Maintain | 2026-07-14 |
| Wells Fargo | Equal-Weight | — | ↔ Maintain | 2026-06-30 |
| BTIG | Buy | — | ↔ Reiterate | 2026-05-29 |
| Argus Research | Buy | — | ↔ Maintain | 2026-04-30 |
| JP Morgan | Overweight | — | ↔ Maintain | 2026-04-29 |
| UBS | Buy | — | ↔ Maintain | 2026-04-29 |
| TD Cowen | Buy | — | ↔ Maintain | 2026-04-29 |
| RBC Capital | Outperform | — | ↔ Maintain | 2026-04-29 |
| Citigroup | Buy | — | ↔ Maintain | 2026-04-29 |
| Oppenheimer | Outperform | — | ↔ Maintain | 2026-04-29 |
| Evercore ISI Group | Outperform | — | ↔ Maintain | 2026-04-29 |
| Cantor Fitzgerald | Neutral | — | ↔ Maintain | 2026-04-29 |
| Barclays | Overweight | — | ↔ Maintain | 2026-04-29 |
| DA Davidson | Buy | — | ↔ Maintain | 2026-04-29 |
| Baird | Outperform | — | ↔ Maintain | 2026-04-29 |
| B. Riley Securities | Buy | — | ↔ Maintain | 2026-04-27 |
| Deutsche Bank | Buy | — | ↔ Maintain | 2026-04-21 |
| Tigress Financial | Strong Buy | — | ↔ Maintain | 2026-04-08 |
| Truist Securities | Buy | — | ↔ Maintain | 2026-04-06 |
| Bernstein | Market Perform | — | ↔ Maintain | 2026-04-06 |
| Morgan Stanley | Overweight | Equal-Weight → Overweight | ▲ Upgrade | 2026-02-24 |
| Susquehanna | Positive | — | ↔ Maintain | 2026-02-20 |
| Benchmark | Buy | — | ↔ Maintain | 2026-02-19 |
| Piper Sandler | Neutral | — | ↔ Reiterate | 2026-02-19 |
| BMO Capital | Outperform | — | ↔ Maintain | 2026-02-19 |
| Wedbush | Outperform | — | ↔ Maintain | 2026-02-06 |
| Citizens | Market Perform | Market Outperform → Market Perform | ▼ Downgrade | 2026-02-04 |
| Keybanc | Overweight | — | ↔ Maintain | 2026-02-04 |
| B of A Securities | Buy | Neutral → Buy | ▲ Upgrade | 2025-11-24 |
Jefferies
2026-07-14
Hold
↔ Maintain
Wells Fargo
2026-06-30
Equal-Weight
↔ Maintain
BTIG
2026-05-29
Buy
↔ Reiterate
Argus Research
2026-04-30
Buy
↔ Maintain
JP Morgan
2026-04-29
Overweight
↔ Maintain
UBS
2026-04-29
Buy
↔ Maintain
TD Cowen
2026-04-29
Buy
↔ Maintain
RBC Capital
2026-04-29
Outperform
↔ Maintain
Citigroup
2026-04-29
Buy
↔ Maintain
Oppenheimer
2026-04-29
Outperform
↔ Maintain
Evercore ISI Group
2026-04-29
Outperform
↔ Maintain
Cantor Fitzgerald
2026-04-29
Neutral
↔ Maintain
Barclays
2026-04-29
Overweight
↔ Maintain
DA Davidson
2026-04-29
Buy
↔ Maintain
Baird
2026-04-29
Outperform
↔ Maintain
B. Riley Securities
2026-04-27
Buy
↔ Maintain
Deutsche Bank
2026-04-21
Buy
↔ Maintain
Tigress Financial
2026-04-08
Strong Buy
↔ Maintain
Truist Securities
2026-04-06
Buy
↔ Maintain
Bernstein
2026-04-06
Market Perform
↔ Maintain
Morgan Stanley
2026-02-24
Overweight
(from Equal-Weight)
▲ Upgrade
Susquehanna
2026-02-20
Positive
↔ Maintain
Benchmark
2026-02-19
Buy
↔ Maintain
Piper Sandler
2026-02-19
Neutral
↔ Reiterate
BMO Capital
2026-02-19
Outperform
↔ Maintain
Wedbush
2026-02-06
Outperform
↔ Maintain
Citizens
2026-02-04
Market Perform
(from Market Outperform)
▼ Downgrade
Keybanc
2026-02-04
Overweight
↔ Maintain
B of A Securities
2025-11-24
Buy
(from Neutral)
▲ Upgrade
Profitability
Gross Margin
86.99%TTM
Op. Margin
25.04%TTM
ROE
N/ATTM
Rev. Growth
16.20%YoY
Free Cash Flow
7.08BTTM
FCF Yield
—TTM
Balance Sheet
Debt / Equity
N/AMRQ
Current Ratio
1.06MRQ
Cash
16.02BMRQ
Total Debt
19.18BMRQ
Net Debt
—MRQ
Income
Div. Yield
0.79%TTM
Annual Rate
1.61Fwd
Payout Ratio
20.73%TTM
Dividend History
Payout Ratio (TTM): 20.73%
| Date | Amount / Share | Yield at Payment |
|---|---|---|
| 2026-06-05 | $0.4200 | 0.25% |
| 2026-03-06 | $0.4200 | 0.23% |
| 2025-12-05 | $0.3840 | 0.19% |
| 2025-09-05 | $0.3840 | 0.18% |
| 2025-06-06 | $0.3840 | 0.17% |
| 2025-03-07 | $0.3840 | 0.21% |
| 2024-12-06 | $0.3500 | 0.17% |
| 2024-09-06 | $0.3500 | 0.24% |
| 2024-06-07 | $0.3500 | 0.23% |
| 2024-03-07 | $0.3500 | 0.26% |
How BKNG Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
| Quarter | Revenue | Rev YoY | Gross Profit | Op. Income | Net Income | Net YoY | Gross % | Op % | Net % |
|---|
Full Key Statistics
Valuation
| Market Cap | 155.98B |
| Enterprise Value | 159.14B |
| Trailing P/E | 26.31 |
| Forward P/E | 16.40 |
| PEG Ratio (5yr) | 0.81 |
| Price/Sales (ttm) | 5.63 |
| Price/Book (mrq) | -18.00 |
| EV/Revenue | 5.75 |
| EV/EBITDA | 15.33 |
Share Statistics
| Avg Vol (3m) | 7.52M |
| Shares Outstanding | 774.88M |
| Float | 772.46M |
| % Held by Insiders | 0.18% |
| % Held by Institutions | 97.41% |
| Short Ratio | 2.72 |
| Short % of Float | 2.95% |
Profitability
| Gross Margin | 86.99% |
| Operating Margin (ttm) | 25.04% |
| Profit Margin | 22.23% |
| Return on Assets (ttm) | 22.26% |
| Return on Equity (ttm) | N/A |
Income Statement
| Revenue (ttm) | 27.69B |
| Revenue Growth (yoy) | 16.20% |
| Gross Profit (ttm) | 24.08B |
| EBITDA | 10.38B |
| Net Income (ttm) | 6.15B |
| Diluted EPS (ttm) | 7.65 |
| EPS Growth (yoy) | 240.00% |
Balance Sheet
| Total Cash (mrq) | 16.02B |
| Total Debt (mrq) | 19.18B |
| Debt / Equity (mrq) | N/A |
| Current Ratio (mrq) | 1.06 |
| Book Value / Share | -11.19 |
| Operating CF (ttm) | 9.34B |
| Free Cash Flow (ttm) | 7.08B |
Trading & Dividends
| Beta (5Y) | 1.07 |
| 50-Day MA | 172.45 |
| 200-Day MA | 185.62 |
| Fwd Dividend Yield | 81.00% |
| Payout Ratio | 20.73% |
Ownership Breakdown
Institutional 97.41%
Insider 0.18%
Public 2.4%
Short Interest
2.95% of float
Low
Institutional 13F Holdings
Famous investors who disclosed a position in BKNG in their latest SEC 13F filing.
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Insider Transactions
| Date | Insider | Role | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-29 | RADAKOVICH LYNN VOJVODICH | Director | Stock Gift at price 0.00 per share. | 1,200 | — |
| 2026-05-29 | GRADDICK-WEIR MIRIAN M | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-29 | ROTHMAN THOMAS E | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-29 | NOSKI CHARLES HOWARD | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-29 | READ NICHOLAS JONATHAN | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-29 | SINGH SUMIT | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-29 | SIEVERS KURT | Director | Stock Award(Grant) at price 0.00 per share. | 1,846 | — |
| 2026-05-29 | GRIER KELLY J. | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-29 | QUINLAN LARRY | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-29 | MYLOD ROBERT J JR | Director | Stock Award(Grant) at price 0.00 per share. | 2,240 | — |
| 2026-05-29 | WITTMAN VANESSA AMES | Director | Stock Award(Grant) at price 0.00 per share. | 1,583 | — |
| 2026-05-26 | MILLONES PETER J | General Counsel | Sale at price 162.96 - 165.56 per share. | 62,500 | $10,229,456 |
| 2026-05-12 | SULLIVAN CAROLINE DOLORES | Officer | Stock Award(Grant) at price 0.00 per share. | 12,674 | — |
| 2026-04-17 | WITTMAN VANESSA AMES | Director | Sale at price 192.00 per share. | 1,125 | $216,000 |
| 2026-04-15 | FOGEL GLENN D | Chief Executive Officer | Sale at price 183.00 - 186.01 per share. | 16,726 | $3,100,294 |
| 2026-03-16 | FOGEL GLENN D | Chief Executive Officer | Sale at price 4262.06 - 4330.20 per share. | 669 | $2,871,413 |
| 2026-03-04 | PISANO PAULO | Officer | Stock Award(Grant) at price 0.00 per share. | 2,892 | — |
| 2026-03-04 | FOGEL GLENN D | Chief Executive Officer | Stock Award(Grant) at price 0.00 per share. | 16,910 | — |
| 2026-03-04 | D'EMIC SUSANA | Officer | Stock Award(Grant) at price 0.00 per share. | 169 | — |
| 2026-03-04 | STEENBERGEN EWOUT L | Chief Financial Officer | Stock Award(Grant) at price 0.00 per share. | 924 | — |
| 2026-03-04 | MILLONES PETER J | General Counsel | Stock Award(Grant) at price 0.00 per share. | 5,016 | — |
| 2026-02-17 | FOGEL GLENN D | Chief Executive Officer | Sale at price 4038.03 - 4131.10 per share. | 560 | $2,291,979 |
| 2026-02-17 | FOGEL GLENN D | Chief Executive Officer | Sale at price 4135.91 - 4165.72 per share. | 452 | $1,875,688 |
| 2026-02-13 | D'EMIC SUSANA | Officer | Stock Award(Grant) at price 0.00 per share. | 1,526 | — |
| 2026-02-02 | MYLOD ROBERT J JR | Director | Sale at price 5027.53 - 5122.66 per share. | 40 | $204,214 |
RADAKOVICH LYNN VOJVODICH
Director
Stock Gift at price 0.00 per share.
2026-05-29
1,200 sh
—
GRADDICK-WEIR MIRIAN M
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
ROTHMAN THOMAS E
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
NOSKI CHARLES HOWARD
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
READ NICHOLAS JONATHAN
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
SINGH SUMIT
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
SIEVERS KURT
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,846 sh
—
GRIER KELLY J.
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
QUINLAN LARRY
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
MYLOD ROBERT J JR
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
2,240 sh
—
WITTMAN VANESSA AMES
Director
Stock Award(Grant) at price 0.00 per share.
2026-05-29
1,583 sh
—
MILLONES PETER J
General Counsel
Sale at price 162.96 - 165.56 per share.
2026-05-26
62,500 sh
$10,229,456
SULLIVAN CAROLINE DOLORES
Officer
Stock Award(Grant) at price 0.00 per share.
2026-05-12
12,674 sh
—
WITTMAN VANESSA AMES
Director
Sale at price 192.00 per share.
2026-04-17
1,125 sh
$216,000
FOGEL GLENN D
Chief Executive Officer
Sale at price 183.00 - 186.01 per share.
2026-04-15
16,726 sh
$3,100,294
FOGEL GLENN D
Chief Executive Officer
Sale at price 4262.06 - 4330.20 per share.
2026-03-16
669 sh
$2,871,413
PISANO PAULO
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-04
2,892 sh
—
FOGEL GLENN D
Chief Executive Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-04
16,910 sh
—
D'EMIC SUSANA
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-04
169 sh
—
STEENBERGEN EWOUT L
Chief Financial Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-04
924 sh
—
MILLONES PETER J
General Counsel
Stock Award(Grant) at price 0.00 per share.
2026-03-04
5,016 sh
—
FOGEL GLENN D
Chief Executive Officer
Sale at price 4038.03 - 4131.10 per share.
2026-02-17
560 sh
$2,291,979
FOGEL GLENN D
Chief Executive Officer
Sale at price 4135.91 - 4165.72 per share.
2026-02-17
452 sh
$1,875,688
D'EMIC SUSANA
Officer
Stock Award(Grant) at price 0.00 per share.
2026-02-13
1,526 sh
—
MYLOD ROBERT J JR
Director
Sale at price 5027.53 - 5122.66 per share.
2026-02-02
40 sh
$204,214