Val
—
Gro
—
Qua
—
Mom
—
Sta
—
Cap—
P/S4.63
P/E—
Fwd P/E14.05
PEG0.64
52W— – —
RSI—
Target$238.68 (+37.2%)
Beta1.07
Div0.92%
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RSI ()
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Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Signal
Trend Strength
Price Levels
52-Week Range
52W Low
—
52W High
Position in Range
—
RSI (14)
0 · Oversold
RSI 30
Overbought · 100
Signal
Neutral
EMA Price Levels
Activity & Patterns
Volume Analysis
Momentum Dashboard
Detected Patterns
4Bullish
3Bearish
0Neutral
Key Signals 2
▲ Double Bottom
Major reversal
2026-07-27 · $185.92
Two lows ~$170.67 — bullish reversal confirmed
Learn more →
▼ Double Top
Major reversal
2026-08-27 · $204.02
Two peaks ~$216.50 — bearish reversal confirmed
Learn more →
Momentum Signals 5
▲ MACD Bullish Crossover
▲ Bull Flag
▲ MACD Bullish Crossover
▼ MACD Bearish Crossover
View overlays on the price chart via Overview tab → Pattern Overlays.
EPS — History & Forecast
Estimate
Beat
Miss
Forecast
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Revenue — History & Forecast
Revenue
Forecast
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EPS Beat Rate
100%
8/8 quarters
Wall Street Consensus
BUY
BuyHoldSell
Price Target Range
$238.68
+37.2% upside
Low $188
—
High $301
Consensus
Current price
Wall Street Analyst Ratings
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| Firm | Rating | Change | Action | Date |
|---|
Profitability
Gross Margin
87.23%Last 12 Months
Operating Margin
34.41%Last 12 Months
Return on Equity
N/ALast 12 Months
Revenue Growth
8.10%Year over Year
Free Cash Flow
7.73BLast 12 Months
Free Cash Flow Yield
—Last 12 Months
Balance Sheet
Debt / Equity
N/AMost Recent Quarter
Current Ratio
1.09Most Recent Quarter
Cash
17.21BMost Recent Quarter
Total Debt
20.92BMost Recent Quarter
Net Debt
—Most Recent Quarter
How BKNG Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
| Quarter | Revenue | Rev YoY | Gross Profit | Op. Income | Net Income | Net YoY | Gross % | Op % | Net % |
|---|
Full Key Statistics
Valuation
| Market Cap | 130.68B |
| Enterprise Value | 134.39B |
| Trailing P/E | 19.39 |
| Forward P/E | 14.05 |
| PEG Ratio (5yr) | 0.64 |
| Price/Sales (ttm) | 4.63 |
| Price/Book (mrq) | -12.23 |
| EV/Revenue | 4.76 |
| EV/EBITDA | 12.91 |
Share Statistics
| Avg Vol (3m) | 6.78M |
| Shares Outstanding | 751.38M |
| Float | 748.95M |
| % Held by Insiders | 0.18% |
| % Held by Institutions | 98.46% |
| Short Ratio | 3.75 |
| Short % of Float | 2.69% |
Profitability
| Gross Margin | 87.23% |
| Operating Margin (ttm) | 34.41% |
| Profit Margin | 25.53% |
| Return on Assets (ttm) | 20.38% |
| Return on Equity (ttm) | N/A |
Income Statement
| Revenue (ttm) | 28.24B |
| Revenue Growth (yoy) | 8.10% |
| Gross Profit (ttm) | 24.63B |
| EBITDA | 10.41B |
| Net Income (ttm) | 7.21B |
| Diluted EPS (ttm) | 8.97 |
| EPS Growth (yoy) | 130.00% |
Balance Sheet
| Total Cash (mrq) | 17.21B |
| Total Debt (mrq) | 20.92B |
| Debt / Equity (mrq) | N/A |
| Current Ratio (mrq) | 1.09 |
| Book Value / Share | -14.23 |
| Operating CF (ttm) | 9.86B |
| Free Cash Flow (ttm) | 7.73B |
Trading & Dividends
| Beta (5Y) | 1.07 |
| 50-Day MA | 193.97 |
| 200-Day MA | 185.67 |
| Fwd Dividend Yield | 0.96% |
| Payout Ratio | 17.86% |
Income
Dividend Yield
0.92%Last 12 Months
Annual Rate
1.68Forward
Payout Ratio
17.86%Last 12 Months
Dividend History
Payout Ratio (Last 12 Months): 17.86%
Monthly Dividends
Ownership Breakdown
Institutional 98.46%
Insider 0.18%
Public 1.4%
Short Interest
2.69% of float
Low
Institutional 13F Holdings
Famous investors who disclosed a position in BKNG in their latest SEC 13F filing.
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Insider Transactions
| Date | Insider | Role | Transaction | Shares | Price | Value |
|---|