Val
—
Gro
—
Qua
—
Mom
—
Sta
—
Cap—
P/S3.11
P/E—
Fwd P/E18.66
PEG1.03
52W— – —
RSI—
Target$207.71 (+12.9%)
Beta0.10
Div3.03%
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RSI (14)
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The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.
52-Week Range
52W Low
—
52W High
Position in Range
—
RSI (14)
0 · Oversold
RSI 60
Overbought · 100
Signal
Neutral
EMA Price Levels
Volume Analysis
Momentum Dashboard
Trend Strength
Detected Patterns
1Bullish
2Bearish
0Neutral
▲ Double Bottom — Two lows ~$168.26 — bullish reversal confirmed
▼ Bear Flag — Breakdown after -9% pole — bearish continuation
▼ Bear Flag — Breakdown after -9% pole — bearish continuation
View overlays on the price chart via Chart tab → Pattern Overlays.
EPS — History & Forecast
Estimate
Beat
Miss
Forecast
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Revenue — History & Forecast
Revenue
Forecast
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EPS Beat Rate
75%
6/8 quarters
Wall Street Consensus
BUY
BuyHoldSell
Price Target Range
$207.71
+12.9% upside
Low $166
—
High $250
Consensus
Current price
Wall Street Analyst Ratings
| Firm | Rating | Change | Action | Date |
|---|---|---|---|---|
| Evercore ISI Group | Outperform | — | ↔ Maintain | 2026-07-23 |
| Stifel | Hold | — | ↔ Maintain | 2026-07-22 |
| Barclays | Equal-Weight | — | ↔ Maintain | 2026-07-21 |
| UBS | Neutral | — | ↔ Maintain | 2026-07-16 |
| JP Morgan | Neutral | — | ↔ Maintain | 2026-07-13 |
| Piper Sandler | Overweight | — | ↔ Maintain | 2026-07-09 |
| B of A Securities | Neutral | — | ↔ Maintain | 2026-06-25 |
| Mizuho | Neutral | — | ↔ Maintain | 2026-05-20 |
| DA Davidson | Neutral | — | ↔ Maintain | 2026-05-04 |
| TD Cowen | Buy | Hold → Buy | ▲ Upgrade | 2026-05-01 |
| Wells Fargo | Equal-Weight | — | ↔ Maintain | 2026-05-01 |
| Morgan Stanley | Overweight | — | ↔ Maintain | 2026-04-23 |
| BTIG | Neutral | — | ● Initiate | 2026-04-14 |
| Deutsche Bank | Hold | — | ↔ Maintain | 2026-03-30 |
| RBC Capital | Sector Perform | — | ↔ Reiterate | 2026-02-03 |
| Jefferies | Neutral | — | ↔ Maintain | 2026-02-02 |
Evercore ISI Group
2026-07-23
Outperform
↔ Maintain
Stifel
2026-07-22
Hold
↔ Maintain
Barclays
2026-07-21
Equal-Weight
↔ Maintain
UBS
2026-07-16
Neutral
↔ Maintain
JP Morgan
2026-07-13
Neutral
↔ Maintain
Piper Sandler
2026-07-09
Overweight
↔ Maintain
B of A Securities
2026-06-25
Neutral
↔ Maintain
Mizuho
2026-05-20
Neutral
↔ Maintain
DA Davidson
2026-05-04
Neutral
↔ Maintain
TD Cowen
2026-05-01
Buy
(from Hold)
▲ Upgrade
Wells Fargo
2026-05-01
Equal-Weight
↔ Maintain
Morgan Stanley
2026-04-23
Overweight
↔ Maintain
BTIG
2026-04-14
Neutral
● Initiate
Deutsche Bank
2026-03-30
Hold
↔ Maintain
RBC Capital
2026-02-03
Sector Perform
↔ Reiterate
Jefferies
2026-02-02
Neutral
↔ Maintain
Profitability
Gross Margin
35.03%TTM
Op. Margin
21.34%TTM
ROE
23.23%TTM
Rev. Growth
10.60%YoY
Free Cash Flow
1.53BTTM
FCF Yield
—TTM
Balance Sheet
Debt / Equity
120.01MRQ
Current Ratio
1.24MRQ
Cash
876.98MMRQ
Total Debt
5.68BMRQ
Net Debt
—MRQ
Income
Div. Yield
3.03%TTM
Annual Rate
5.81Fwd
Payout Ratio
103.58%TTM
Dividend History
Payout Ratio (TTM): 103.58%
| Date | Amount / Share | Yield at Payment |
|---|---|---|
| 2026-05-15 | $1.4520 | 0.78% |
| 2026-02-17 | $1.4520 | 0.67% |
| 2025-11-17 | $1.3700 | 0.78% |
| 2025-08-15 | $1.3700 | 0.79% |
| 2025-05-16 | $1.3700 | 0.89% |
| 2025-02-14 | $1.3700 | 0.90% |
| 2024-11-18 | $1.3700 | 0.84% |
| 2024-08-16 | $1.3700 | 0.75% |
| 2024-05-16 | $1.3700 | 0.70% |
| 2024-02-16 | $1.3700 | 0.77% |
| 2023-11-16 | $1.1920 | 0.66% |
| 2023-08-17 | $1.1920 | 0.59% |
| 2023-05-18 | $1.0360 | 0.42% |
| 2023-02-16 | $1.0360 | 0.48% |
| 2022-11-17 | $1.0360 | 0.51% |
| 2022-08-18 | $1.0360 | 0.50% |
| 2022-05-19 | $0.9010 | 0.49% |
| 2022-02-17 | $0.9010 | 0.50% |
| 2021-11-18 | $0.9010 | 0.56% |
| 2021-08-19 | $0.9010 | 0.56% |
| 2021-05-20 | $0.8040 | 0.53% |
| 2021-02-18 | $0.8040 | 0.60% |
| 2020-11-19 | $0.8040 | 0.61% |
| 2020-08-20 | $0.8040 | 0.62% |
| 2020-05-21 | $0.7730 | 0.70% |
| 2020-02-20 | $0.7730 | 0.56% |
| 2019-11-21 | $0.7730 | 0.62% |
| 2019-08-22 | $0.7730 | 0.57% |
| 2019-05-23 | $0.7220 | 0.65% |
| 2019-02-21 | $0.7220 | 0.77% |
| 2018-11-20 | $0.7220 | 0.81% |
| 2018-08-23 | $0.7220 | 0.88% |
| 2018-05-24 | $0.6560 | 0.87% |
| 2018-02-22 | $0.6560 | 0.82% |
| 2017-11-21 | $0.6560 | 0.74% |
| 2017-08-23 | $0.6560 | 0.75% |
| 2017-05-23 | $0.6180 | 0.68% |
| 2017-02-22 | $0.6180 | 0.71% |
| 2016-11-21 | $0.6180 | 0.79% |
| 2016-08-23 | $0.6180 | 0.69% |
How HSY Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
| Quarter | Revenue | Rev YoY | Gross Profit | Op. Income | Net Income | Net YoY | Gross % | Op % | Net % |
|---|
Full Key Statistics
Valuation
| Market Cap | 37.30B |
| Enterprise Value | 42.11B |
| Trailing P/E | 34.12 |
| Forward P/E | 18.66 |
| PEG Ratio (5yr) | 1.03 |
| Price/Sales (ttm) | 3.11 |
| Price/Book (mrq) | 7.88 |
| EV/Revenue | 3.51 |
| EV/EBITDA | 18.63 |
Share Statistics
| Avg Vol (3m) | 2.07M |
| Shares Outstanding | 148.23M |
| Float | 146.32M |
| % Held by Insiders | 0.31% |
| % Held by Institutions | 87.64% |
| Short Ratio | 3.71 |
| Short % of Float | 7.16% |
Profitability
| Gross Margin | 35.03% |
| Operating Margin (ttm) | 21.34% |
| Profit Margin | 9.12% |
| Return on Assets (ttm) | 7.84% |
| Return on Equity (ttm) | 23.23% |
Income Statement
| Revenue (ttm) | 11.99B |
| Revenue Growth (yoy) | 10.60% |
| Gross Profit (ttm) | 4.20B |
| EBITDA | 2.26B |
| Net Income (ttm) | 1.09B |
| Diluted EPS (ttm) | 5.39 |
| EPS Growth (yoy) | 93.60% |
Balance Sheet
| Total Cash (mrq) | 876.98M |
| Total Debt (mrq) | 5.68B |
| Debt / Equity (mrq) | 120.01 |
| Current Ratio (mrq) | 1.24 |
| Book Value / Share | 23.34 |
| Operating CF (ttm) | 2.35B |
| Free Cash Flow (ttm) | 1.53B |
Trading & Dividends
| Beta (5Y) | 0.10 |
| 50-Day MA | 180.37 |
| 200-Day MA | 192.10 |
| Fwd Dividend Yield | 317.00% |
| Payout Ratio | 103.58% |
Ownership Breakdown
Institutional 87.64%
Insider 0.31%
Public 12.0%
Short Interest
7.16% of float
Moderate
Institutional 13F Holdings
Famous investors who disclosed a position in HSY in their latest SEC 13F filing.
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Insider Transactions
| Date | Insider | Role | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-07-24 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 169.77 - 175.25 per share. | 20,000 | $3,457,521 |
| 2026-07-22 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 168.84 - 172.29 per share. | 30,000 | $5,135,061 |
| 2026-07-20 | VOSKUIL STEVEN E | Chief Financial Officer | Sale at price 170.00 per share. | 1,500 | $255,000 |
| 2026-07-17 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 170.94 - 177.24 per share. | 20,000 | $3,464,498 |
| 2026-07-15 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 169.78 - 177.23 per share. | 30,000 | $5,175,855 |
| 2026-07-10 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 170.96 - 174.11 per share. | 20,000 | $3,447,688 |
| 2026-07-08 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 173.80 - 182.18 per share. | 30,000 | $5,308,567 |
| 2026-07-08 | ARENDS MITCHELL ANDREW | Officer | Stock Award(Grant) at price 0.00 per share. | 3,843 | — |
| 2026-07-02 | ROBBIN-COKER CORDEL | Director | Sale at price 180.37 per share. | 124 | $22,366 |
| 2026-07-02 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 179.66 - 182.18 per share. | 10,000 | $1,812,638 |
| 2026-07-01 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 174.99 - 181.40 per share. | 30,000 | $5,360,058 |
| 2026-07-01 | MAHLAN DEIRDRE ANN | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | SINGLETON HAROLD III | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | CUROE TIMOTHY WILLIAM | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | PARK JOSEPH RYANGHO | Director | Stock Award(Grant) at price 0.00 per share. | 256 | — |
| 2026-07-01 | KRAUS MARIA T. | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | PERSAUD GUY B. | Director | Stock Award(Grant) at price 0.00 per share. | 390 | — |
| 2026-07-01 | ROBBIN-COKER CORDEL | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | NALEBUFF BARRY JAMES | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | QUINTERO-JOHNSON MARIE | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | BRANDT CHRISTOPHER W | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-07-01 | OZAN KEVIN M | Director | Stock Award(Grant) at price 0.00 per share. | 251 | — |
| 2026-06-26 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 176.75 - 181.31 per share. | 20,000 | $3,561,015 |
| 2026-06-24 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 167.96 - 183.14 per share. | 30,000 | $5,304,501 |
| 2026-06-18 | HERSHEY TRUST CO | Beneficial Owner of more than 10% of a Class of Security | Sale at price 171.66 - 174.22 per share. | 10,000 | $1,724,062 |
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 169.77 - 175.25 per share.
2026-07-24
20,000 sh
$3,457,521
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 168.84 - 172.29 per share.
2026-07-22
30,000 sh
$5,135,061
VOSKUIL STEVEN E
Chief Financial Officer
Sale at price 170.00 per share.
2026-07-20
1,500 sh
$255,000
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 170.94 - 177.24 per share.
2026-07-17
20,000 sh
$3,464,498
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 169.78 - 177.23 per share.
2026-07-15
30,000 sh
$5,175,855
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 170.96 - 174.11 per share.
2026-07-10
20,000 sh
$3,447,688
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 173.80 - 182.18 per share.
2026-07-08
30,000 sh
$5,308,567
ARENDS MITCHELL ANDREW
Officer
Stock Award(Grant) at price 0.00 per share.
2026-07-08
3,843 sh
—
ROBBIN-COKER CORDEL
Director
Sale at price 180.37 per share.
2026-07-02
124 sh
$22,366
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 179.66 - 182.18 per share.
2026-07-02
10,000 sh
$1,812,638
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 174.99 - 181.40 per share.
2026-07-01
30,000 sh
$5,360,058
MAHLAN DEIRDRE ANN
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
SINGLETON HAROLD III
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
CUROE TIMOTHY WILLIAM
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
PARK JOSEPH RYANGHO
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
256 sh
—
KRAUS MARIA T.
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
PERSAUD GUY B.
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
390 sh
—
ROBBIN-COKER CORDEL
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
NALEBUFF BARRY JAMES
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
QUINTERO-JOHNSON MARIE
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
BRANDT CHRISTOPHER W
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
OZAN KEVIN M
Director
Stock Award(Grant) at price 0.00 per share.
2026-07-01
251 sh
—
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 176.75 - 181.31 per share.
2026-06-26
20,000 sh
$3,561,015
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 167.96 - 183.14 per share.
2026-06-24
30,000 sh
$5,304,501
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
Sale at price 171.66 - 174.22 per share.
2026-06-18
10,000 sh
$1,724,062