Val
—
Gro
—
Qua
—
Mom
—
Sta
—
Cap—
P/S1.72
P/E—
Fwd P/E15.94
PEG1.67
52W— – —
RSI—
Target$623.42 (+22.7%)
Beta0.88
Div—
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RSI (14)
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Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
52-Week Range
52W Low
—
52W High
Position in Range
—
RSI (14)
0 · Oversold
RSI 65
Overbought · 100
Signal
Neutral
EMA Price Levels
Volume Analysis
Momentum Dashboard
Trend Strength
Detected Patterns
3Bullish
4Bearish
0Neutral
▲ Double Bottom — Two lows ~$453.63 — bullish reversal confirmed
▲ Double Bottom — Two lows ~$446.09 — bullish reversal confirmed
▲ Bull Flag — Breakout after +8% pole — bullish continuation
▼ Head & Shoulders — H&S neckline ~$515.04 broken — major bearish reversal
▼ Bear Flag — Breakdown after -9% pole — bearish continuation
▼ Double Top — Two peaks ~$535.11 — bearish reversal confirmed
▼ Bear Flag — Breakdown after -12% pole — bearish continuation
View overlays on the price chart via Chart tab → Pattern Overlays.
EPS — History & Forecast
Estimate
Beat
Miss
Forecast
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Revenue — History & Forecast
Revenue
Forecast
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EPS Beat Rate
75%
6/8 quarters
Wall Street Consensus
BUY
BuyHoldSell
Price Target Range
$623.42
+22.7% upside
Low $450
—
High $735
Consensus
Current price
Wall Street Analyst Ratings
| Firm | Rating | Change | Action | Date |
|---|---|---|---|---|
| TD Cowen | Buy | — | ↔ Maintain | 2026-06-09 |
| Citigroup | Neutral | — | ↔ Maintain | 2026-06-04 |
| UBS | Buy | — | ↔ Maintain | 2026-06-03 |
| B. Riley Securities | Neutral | — | ↔ Maintain | 2026-06-03 |
| Morgan Stanley | Overweight | — | ↔ Maintain | 2026-06-03 |
| Goldman Sachs | Buy | — | ↔ Maintain | 2026-06-03 |
| JP Morgan | Overweight | — | ↔ Maintain | 2026-06-03 |
| Piper Sandler | Overweight | — | ↔ Maintain | 2026-06-03 |
| Evercore ISI Group | Outperform | — | ↔ Maintain | 2026-06-03 |
| Canaccord Genuity | Buy | — | ↔ Maintain | 2026-06-03 |
| Wells Fargo | Underweight | — | ↔ Maintain | 2026-06-03 |
| Baird | Outperform | — | ↔ Maintain | 2026-06-03 |
| Barclays | Overweight | — | ↔ Maintain | 2026-06-03 |
| DA Davidson | Buy | — | ↔ Maintain | 2026-06-03 |
| Jefferies | Buy | Hold → Buy | ▲ Upgrade | 2026-04-20 |
| Oppenheimer | Outperform | — | ↔ Maintain | 2026-03-13 |
| Telsey Advisory Group | Outperform | — | ↔ Maintain | 2026-03-13 |
| Raymond James | Strong Buy | Outperform → Strong Buy | ▲ Upgrade | 2026-01-21 |
| B of A Securities | Neutral | — | ↔ Maintain | 2026-01-08 |
| Argus Research | Buy | — | ↔ Maintain | 2026-01-02 |
| Guggenheim | Neutral | — | ↔ Reiterate | 2025-12-05 |
TD Cowen
2026-06-09
Buy
↔ Maintain
Citigroup
2026-06-04
Neutral
↔ Maintain
UBS
2026-06-03
Buy
↔ Maintain
B. Riley Securities
2026-06-03
Neutral
↔ Maintain
Morgan Stanley
2026-06-03
Overweight
↔ Maintain
Goldman Sachs
2026-06-03
Buy
↔ Maintain
JP Morgan
2026-06-03
Overweight
↔ Maintain
Piper Sandler
2026-06-03
Overweight
↔ Maintain
Evercore ISI Group
2026-06-03
Outperform
↔ Maintain
Canaccord Genuity
2026-06-03
Buy
↔ Maintain
Wells Fargo
2026-06-03
Underweight
↔ Maintain
Baird
2026-06-03
Outperform
↔ Maintain
Barclays
2026-06-03
Overweight
↔ Maintain
DA Davidson
2026-06-03
Buy
↔ Maintain
Jefferies
2026-04-20
Buy
(from Hold)
▲ Upgrade
Oppenheimer
2026-03-13
Outperform
↔ Maintain
Telsey Advisory Group
2026-03-13
Outperform
↔ Maintain
Raymond James
2026-01-21
Strong Buy
(from Outperform)
▲ Upgrade
B of A Securities
2026-01-08
Neutral
↔ Maintain
Argus Research
2026-01-02
Buy
↔ Maintain
Guggenheim
2025-12-05
Neutral
↔ Reiterate
Profitability
Gross Margin
43.19%TTM
Op. Margin
14.17%TTM
ROE
47.45%TTM
Rev. Growth
11.10%YoY
Free Cash Flow
973.08MTTM
FCF Yield
—TTM
Balance Sheet
Debt / Equity
89.21MRQ
Current Ratio
1.31MRQ
Cash
221.30MMRQ
Total Debt
2.30BMRQ
Net Debt
—MRQ
Dividend History
Payout Ratio (TTM): 0.00%
| Date | Amount / Share | Yield at Payment |
|---|---|---|
| 2012-03-16 | $1.0000 | 1.13% |
How ULTA Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
| Quarter | Revenue | Rev YoY | Gross Profit | Op. Income | Net Income | Net YoY | Gross % | Op % | Net % |
|---|
Full Key Statistics
Valuation
| Market Cap | 21.84B |
| Enterprise Value | 23.92B |
| Trailing P/E | 18.80 |
| Forward P/E | 15.94 |
| PEG Ratio (5yr) | 1.67 |
| Price/Sales (ttm) | 1.72 |
| Price/Book (mrq) | 8.00 |
| EV/Revenue | 1.88 |
| EV/EBITDA | 12.66 |
Share Statistics
| Avg Vol (3m) | 756.31K |
| Shares Outstanding | 42.99M |
| Float | 42.85M |
| % Held by Insiders | 0.24% |
| % Held by Institutions | 103.45% |
| Short Ratio | 3.36 |
| Short % of Float | 5.72% |
Profitability
| Gross Margin | 43.19% |
| Operating Margin (ttm) | 14.17% |
| Profit Margin | 9.35% |
| Return on Assets (ttm) | 15.33% |
| Return on Equity (ttm) | 47.45% |
Income Statement
| Revenue (ttm) | 12.71B |
| Revenue Growth (yoy) | 11.10% |
| Gross Profit (ttm) | 5.49B |
| EBITDA | 1.89B |
| Net Income (ttm) | 1.19B |
| Diluted EPS (ttm) | 27.03 |
| EPS Growth (yoy) | 15.50% |
Balance Sheet
| Total Cash (mrq) | 221.30M |
| Total Debt (mrq) | 2.30B |
| Debt / Equity (mrq) | 89.21 |
| Current Ratio (mrq) | 1.31 |
| Book Value / Share | 63.48 |
| Operating CF (ttm) | 1.54B |
| Free Cash Flow (ttm) | 973.08M |
Trading & Dividends
| Beta (5Y) | 0.88 |
| 50-Day MA | 477.72 |
| 200-Day MA | 555.07 |
| Fwd Dividend Yield | N/A |
| Payout Ratio | 0.00% |
Ownership Breakdown
Institutional 103.45%
Insider 0.24%
Short Interest
5.72% of float
Moderate
Institutional 13F Holdings
Famous investors who disclosed a position in ULTA in their latest SEC 13F filing.
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Insider Transactions
| Date | Insider | Role | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-06-15 | MRKONIC GEORGE R JR | Director | Sale at price 475.84 per share. | 383 | $182,247 |
| 2026-06-10 | GARCIA KELLY E | Director | Stock Award(Grant) at price 0.00 per share. | 404 | — |
| 2026-06-10 | LANDRY STEPHENIE LEE | Director | Stock Award(Grant) at price 0.00 per share. | 404 | — |
| 2026-06-10 | SMITH MICHAEL C | Director | Stock Award(Grant) at price 0.00 per share. | 404 | — |
| 2026-06-10 | NAGLER LORNA E | Director | Stock Award(Grant) at price 0.00 per share. | 404 | — |
| 2026-06-10 | BROK MARTIN | Director | Stock Award(Grant) at price 0.00 per share. | 404 | — |
| 2026-06-10 | HALLIGAN CATHERINE ANN | Director | Stock Award(Grant) at price 0.00 per share. | 404 | — |
| 2026-06-10 | MRKONIC GEORGE R JR | Director | Stock Award(Grant) at price 0.00 per share. | 404 | — |
| 2026-04-07 | MRKONIC GEORGE R JR | Director | Sale at price 539.29 per share. | 452 | $243,759 |
| 2026-03-31 | CASARES RENE GABRIEL | Officer | Stock Award(Grant) at price 0.00 per share. | 1,263 | — |
| 2026-03-31 | STEELMAN KECIA | Chief Executive Officer | Stock Award(Grant) at price 0.00 per share. | 10,889 | — |
| 2026-03-31 | DELOREFICE CHRISTOPHER | Chief Financial Officer | Stock Award(Grant) at price 0.00 per share. | 4,219 | — |
| 2026-03-31 | RYAN ANITA JANE | Officer | Stock Award(Grant) at price 0.00 per share. | 1,443 | — |
| 2026-03-31 | LIALIOS CHRISTOPHER | Officer | Stock Award(Grant) at price 0.00 per share. | 519 | — |
| 2026-02-12 | STEELMAN KECIA | Chief Executive Officer | Stock Award(Grant) at price 0.00 per share. | 3,416 | — |
| 2026-02-12 | RYAN ANITA JANE | Officer | Stock Award(Grant) at price 0.00 per share. | 644 | — |
| 2025-12-15 | HALLIGAN CATHERINE ANN | Director | Stock Gift at price 0.00 per share. | 340 | — |
| 2025-12-09 | DELOREFICE CHRISTOPHER | Chief Financial Officer | Stock Award(Grant) at price 0.00 per share. | 5,474 | — |
| 2025-09-04 | SMITH MICHAEL C | Director | Sale at price 528.43 per share. | 500 | $264,215 |
| 2025-08-29 | LANDRY STEPHENIE LEE | Director | Stock Award(Grant) at price 0.00 per share. | 277 | — |
| 2025-08-29 | BROK MARTIN | Director | Stock Award(Grant) at price 0.00 per share. | 277 | — |
| 2025-06-11 | GARCIA KELLY E | Director | Stock Award(Grant) at price 0.00 per share. | 383 | — |
| 2025-06-11 | SMITH MICHAEL C | Director | Stock Award(Grant) at price 0.00 per share. | 383 | — |
| 2025-06-11 | PETZ HEIDI G | Director | Stock Award(Grant) at price 0.00 per share. | 383 | — |
| 2025-06-11 | LITTLE PATRICIA A. | Director | Stock Award(Grant) at price 0.00 per share. | 383 | — |
MRKONIC GEORGE R JR
Director
Sale at price 475.84 per share.
2026-06-15
383 sh
$182,247
GARCIA KELLY E
Director
Stock Award(Grant) at price 0.00 per share.
2026-06-10
404 sh
—
LANDRY STEPHENIE LEE
Director
Stock Award(Grant) at price 0.00 per share.
2026-06-10
404 sh
—
SMITH MICHAEL C
Director
Stock Award(Grant) at price 0.00 per share.
2026-06-10
404 sh
—
NAGLER LORNA E
Director
Stock Award(Grant) at price 0.00 per share.
2026-06-10
404 sh
—
BROK MARTIN
Director
Stock Award(Grant) at price 0.00 per share.
2026-06-10
404 sh
—
HALLIGAN CATHERINE ANN
Director
Stock Award(Grant) at price 0.00 per share.
2026-06-10
404 sh
—
MRKONIC GEORGE R JR
Director
Stock Award(Grant) at price 0.00 per share.
2026-06-10
404 sh
—
MRKONIC GEORGE R JR
Director
Sale at price 539.29 per share.
2026-04-07
452 sh
$243,759
CASARES RENE GABRIEL
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-31
1,263 sh
—
STEELMAN KECIA
Chief Executive Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-31
10,889 sh
—
DELOREFICE CHRISTOPHER
Chief Financial Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-31
4,219 sh
—
RYAN ANITA JANE
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-31
1,443 sh
—
LIALIOS CHRISTOPHER
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-31
519 sh
—
STEELMAN KECIA
Chief Executive Officer
Stock Award(Grant) at price 0.00 per share.
2026-02-12
3,416 sh
—
RYAN ANITA JANE
Officer
Stock Award(Grant) at price 0.00 per share.
2026-02-12
644 sh
—
HALLIGAN CATHERINE ANN
Director
Stock Gift at price 0.00 per share.
2025-12-15
340 sh
—
DELOREFICE CHRISTOPHER
Chief Financial Officer
Stock Award(Grant) at price 0.00 per share.
2025-12-09
5,474 sh
—
SMITH MICHAEL C
Director
Sale at price 528.43 per share.
2025-09-04
500 sh
$264,215
LANDRY STEPHENIE LEE
Director
Stock Award(Grant) at price 0.00 per share.
2025-08-29
277 sh
—
BROK MARTIN
Director
Stock Award(Grant) at price 0.00 per share.
2025-08-29
277 sh
—
GARCIA KELLY E
Director
Stock Award(Grant) at price 0.00 per share.
2025-06-11
383 sh
—
SMITH MICHAEL C
Director
Stock Award(Grant) at price 0.00 per share.
2025-06-11
383 sh
—
PETZ HEIDI G
Director
Stock Award(Grant) at price 0.00 per share.
2025-06-11
383 sh
—
LITTLE PATRICIA A.
Director
Stock Award(Grant) at price 0.00 per share.
2025-06-11
383 sh
—