Val
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Gro
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Qua
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Mom
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Sta
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Cap—
P/S2.41
P/E—
Fwd P/E13.66
PEG0.56
52W— – —
RSI—
Target$332.44 (+17.5%)
Beta1.60
Div—
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RSI (14)
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Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
52-Week Range
52W Low
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52W High
Position in Range
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RSI (14)
0 · Oversold
RSI 65
Overbought · 100
Signal
Neutral
EMA Price Levels
Volume Analysis
Momentum Dashboard
Trend Strength
Detected Patterns
3Bullish
0Bearish
0Neutral
▲ Bull Flag — Breakout after +11% pole — bullish continuation
▲ Inv. Head & Shoulders — Inv. H&S neckline ~$267.49 broken — major bullish reversal
▲ Bull Flag — Breakout after +14% pole — bullish continuation
View overlays on the price chart via Chart tab → Pattern Overlays.
EPS — History & Forecast
Estimate
Beat
Miss
Forecast
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Revenue — History & Forecast
Revenue
Forecast
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EPS Beat Rate
100%
8/8 quarters
Wall Street Consensus
BUY
BuyHoldSell
Price Target Range
$332.44
+17.5% upside
Low $292
—
High $400
Consensus
Current price
Wall Street Analyst Ratings
| Firm | Rating | Change | Action | Date |
|---|---|---|---|---|
| Citigroup | Neutral | — | ↔ Maintain | 2026-07-13 |
| Truist Securities | Hold | — | ↔ Maintain | 2026-07-02 |
| Barclays | Overweight | — | ↔ Maintain | 2026-06-23 |
| BNP Paribas | Outperform | — | ↔ Maintain | 2026-05-14 |
| Baird | Outperform | — | ↔ Maintain | 2026-05-13 |
| Needham | Buy | — | ↔ Reiterate | 2026-05-13 |
| Keybanc | Overweight | Sector Weight → Overweight | ▲ Upgrade | 2026-05-13 |
Citigroup
2026-07-13
Neutral
↔ Maintain
Truist Securities
2026-07-02
Hold
↔ Maintain
Barclays
2026-06-23
Overweight
↔ Maintain
BNP Paribas
2026-05-14
Outperform
↔ Maintain
Baird
2026-05-13
Outperform
↔ Maintain
Needham
2026-05-13
Buy
↔ Reiterate
Keybanc
2026-05-13
Overweight
(from Sector Weight)
▲ Upgrade
Profitability
Gross Margin
48.18%TTM
Op. Margin
14.98%TTM
ROE
11.78%TTM
Rev. Growth
14.30%YoY
Free Cash Flow
559.00MTTM
FCF Yield
—TTM
Balance Sheet
Debt / Equity
82.10MRQ
Current Ratio
0.96MRQ
Cash
114.00MMRQ
Total Debt
2.85BMRQ
Net Debt
—MRQ
How ZBRA Makes Its Money
Cash Flow Breakdown
Quarterly Metrics
| Quarter | Revenue | Rev YoY | Gross Profit | Op. Income | Net Income | Net YoY | Gross % | Op % | Net % |
|---|
Full Key Statistics
Valuation
| Market Cap | 13.48B |
| Enterprise Value | 16.22B |
| Trailing P/E | 34.34 |
| Forward P/E | 13.66 |
| PEG Ratio (5yr) | 0.56 |
| Price/Sales (ttm) | 2.41 |
| Price/Book (mrq) | 3.95 |
| EV/Revenue | 2.91 |
| EV/EBITDA | 15.81 |
Share Statistics
| Avg Vol (3m) | 964.16K |
| Shares Outstanding | 47.63M |
| Float | 47.17M |
| % Held by Insiders | 0.85% |
| % Held by Institutions | 102.06% |
| Short Ratio | 3.92 |
| Short % of Float | 7.72% |
Profitability
| Gross Margin | 48.18% |
| Operating Margin (ttm) | 14.98% |
| Profit Margin | 7.49% |
| Return on Assets (ttm) | 6.36% |
| Return on Equity (ttm) | 11.78% |
Income Statement
| Revenue (ttm) | 5.58B |
| Revenue Growth (yoy) | 14.30% |
| Gross Profit (ttm) | 2.69B |
| EBITDA | 1.03B |
| Net Income (ttm) | 418.00M |
| Diluted EPS (ttm) | 8.24 |
| EPS Growth (yoy) | 3.80% |
Balance Sheet
| Total Cash (mrq) | 114.00M |
| Total Debt (mrq) | 2.85B |
| Debt / Equity (mrq) | 82.10 |
| Current Ratio (mrq) | 0.96 |
| Book Value / Share | 71.72 |
| Operating CF (ttm) | 915.00M |
| Free Cash Flow (ttm) | 559.00M |
Trading & Dividends
| Beta (5Y) | 1.60 |
| 50-Day MA | 252.71 |
| 200-Day MA | 246.29 |
| Fwd Dividend Yield | N/A |
| Payout Ratio | 0.00% |
Ownership Breakdown
Institutional 102.06%
Insider 0.85%
Short Interest
7.72% of float
Moderate
Institutional 13F Holdings
Famous investors who disclosed a position in ZBRA in their latest SEC 13F filing.
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Insider Transactions
| Date | Insider | Role | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-26 | LUFF LOIZIDES MELISSA | Officer | Sale at price 253.95 per share. | 500 | $126,975 |
| 2026-05-19 | MILLER KENNETH BRADLEY | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | DHANASEKARAN SATISH | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | MODRUSON FRANK BLAISE | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | GUSTAFSSON PER ANDERS | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | CONNORS NELDA J | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | CONNLY LINDA | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | MCDOWELL MARY THERESE | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | MANIRE ROSS WAYNE | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | ROBERTS JANICE M | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-19 | SMITH MICHAEL A | Director | Stock Award(Grant) at price 247.15 per share. | 951 | $235,040 |
| 2026-05-14 | ROBERTS JANICE M | Director | Sale at price 249.54 per share. | 3,000 | $748,620 |
| 2026-04-08 | BURNS WILLIAM | Chief Executive Officer | 358 | — | |
| 2026-04-07 | GUSTAFSSON PER ANDERS | Director | Conversion of Exercise of derivative security at price 51.42 - 205.12 per share. | 32,862 | $1,813,493 |
| 2026-03-12 | DHANASEKARAN SATISH | Director | Purchase at price 205.40 per share. | 200 | $41,080 |
| 2026-03-05 | KOGL CRISTEN L | Officer | Conversion of Exercise of derivative security at price 205.12 per share. | 287 | $58,869 |
| 2026-03-05 | WINTERS NATHAN ANDREW | Chief Financial Officer | Conversion of Exercise of derivative security at price 205.12 per share. | 33 | $6,769 |
| 2026-03-05 | ARMSTRONG ROBERT JOHN JR | Officer | Conversion of Exercise of derivative security at price 205.12 per share. | 17 | $3,487 |
| 2026-03-05 | ARMSTRONG ROBERT JOHN JR | Officer | Sale at price 229.73 per share. | 9 | $2,068 |
| 2026-03-05 | KOGL CRISTEN L | Officer | Sale at price 235.71 per share. | 145 | $34,178 |
| 2026-03-03 | BURNS WILLIAM | Chief Executive Officer | Stock Award(Grant) at price 0.00 per share. | 20,990 | — |
| 2026-03-03 | KOGL CRISTEN L | Officer | Stock Award(Grant) at price 0.00 per share. | 4,645 | — |
| 2026-03-03 | O SULLIVAN COLLEEN M | Officer | Stock Award(Grant) at price 0.00 per share. | 1,072 | — |
| 2026-03-03 | CHO MICHAEL | Officer | Stock Award(Grant) at price 0.00 per share. | 2,859 | — |
| 2026-03-03 | ARMSTRONG ROBERT JOHN JR | Officer | Stock Award(Grant) at price 0.00 per share. | 2,323 | — |
LUFF LOIZIDES MELISSA
Officer
Sale at price 253.95 per share.
2026-05-26
500 sh
$126,975
MILLER KENNETH BRADLEY
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
DHANASEKARAN SATISH
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
MODRUSON FRANK BLAISE
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
GUSTAFSSON PER ANDERS
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
CONNORS NELDA J
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
CONNLY LINDA
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
MCDOWELL MARY THERESE
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
MANIRE ROSS WAYNE
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
ROBERTS JANICE M
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
SMITH MICHAEL A
Director
Stock Award(Grant) at price 247.15 per share.
2026-05-19
951 sh
$235,040
ROBERTS JANICE M
Director
Sale at price 249.54 per share.
2026-05-14
3,000 sh
$748,620
BURNS WILLIAM
Chief Executive Officer
2026-04-08
358 sh
—
GUSTAFSSON PER ANDERS
Director
Conversion of Exercise of derivative security at price 51.42 - 205.12 per share.
2026-04-07
32,862 sh
$1,813,493
DHANASEKARAN SATISH
Director
Purchase at price 205.40 per share.
2026-03-12
200 sh
$41,080
KOGL CRISTEN L
Officer
Conversion of Exercise of derivative security at price 205.12 per share.
2026-03-05
287 sh
$58,869
WINTERS NATHAN ANDREW
Chief Financial Officer
Conversion of Exercise of derivative security at price 205.12 per share.
2026-03-05
33 sh
$6,769
ARMSTRONG ROBERT JOHN JR
Officer
Conversion of Exercise of derivative security at price 205.12 per share.
2026-03-05
17 sh
$3,487
ARMSTRONG ROBERT JOHN JR
Officer
Sale at price 229.73 per share.
2026-03-05
9 sh
$2,068
KOGL CRISTEN L
Officer
Sale at price 235.71 per share.
2026-03-05
145 sh
$34,178
BURNS WILLIAM
Chief Executive Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-03
20,990 sh
—
KOGL CRISTEN L
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-03
4,645 sh
—
O SULLIVAN COLLEEN M
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-03
1,072 sh
—
CHO MICHAEL
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-03
2,859 sh
—
ARMSTRONG ROBERT JOHN JR
Officer
Stock Award(Grant) at price 0.00 per share.
2026-03-03
2,323 sh
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